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Introducing Zurker! Social Hub of the Future...you own it :)

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Emptynester Savings and more: Introducing Zurker! Social Hub of the Future...you own it :)

Thursday, March 1, 2012

Introducing Zurker! Social Hub of the Future...you own it :)

Zurker - an Introduction to the Future

In the beginning, nobody questioned the social networks. They were a great way of keeping in touch with friends and making new ones. Eventually, concerns started to mount, and new social network applications started popping up, promising users that they would "own their data."
At Zurker, we've taken things a bit further. You don't just own your data, you own the network. Every Zurker user can very easily become a co-owner (future shareholder) of Zurker.
Why is this cool?

Zurker is a member-owned application.

This means Zurker isn't owned by a select few venture capitalists who stand to make billions and billions. There is nothing wrong with the idea of venture capitalists making billions from tech investments, but in the case of a social network, the priorities get skewed. If social networks are owned by VC's and investment banks (such as Goldman Sachs) and other investors looking purely for profit, they gradually become orientated towards one thing and one thing only: making money. How do we mine more data from the users? How do we monetize their every action? How do we get them addicted to paid apps which improve the bottom line?
It's not a bad thing for a social network to make money, but if squeezing every last penny from the user base is the abiding concern, the users aren't going to get the best possible product.

Zurker is driven by democracy.

The traditional way for social networks to innovate has been top-down all the way. A small group of engineers make key decisions about what features should be made available. Sometimes, brilliant innovators (such as Steve Jobs) can come up with mind-blowing applications nobody knew they wanted. But in many cases, the changes are driven by mundane things such as corporate politics, and the users are forced to adapt to changes because they have no choice.
At Zurker, we believe that if our members own the project, they will enthusiastically contribute ideas and feedback, allowing the Zurker development team to develop the social application most in tune with what people actually want.

Zurker is owned by you.

There are dozens if not hundreds of social applications on the web. All of them want your time, and most of them want you to help them grow by referring your friends. But why should you? The only people who benefit when those apps grow are the founders and their investors. They stand to make hundreds of millions of dollars each if their product takes off, so it's no wonder they keep pressuring you to help them grow. At Zurker, you are a co-owner and an investor. You can earn vShares by referring your friends. The more friends you invite, the more equity you earn. Zurker becomes better, and better, as more people join, increasing in value. As Zurker becomes more valuable, your stake becomes more valuable.
Like any other social network, we ask you to refer your friends. We ask you to do some work. But we make sure you get a slice of the pie in return.

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